Recently, Reinvent Ministries chose to change the name of one of their offerings from The Explore Reality Seminar to The Reinvent Training. Since The Reinvent Training is one in a series of trainings, they requested that I provide a family of logos that would:
- Appear distinct from the corporate logo.
- Reflect the core goals and processes used in each training.
- Contain visual cues that would tie the family of logos together.
The Reinvent Training is an inward journey, noticing what “conversations” are taking place inside a person that can get in the way of achieving goals and having satisfying relationships. This was the inspiration for the stylized inward-pointing arrows.
A second option was offered with a more fluid approach to the inward-pointing arrows and replacing the dot over the “i” with a flame to symbolize new hope and joy being kindled in the lives of the participants.