Project Description


Jane’s coaching is all about producing freedom and joy for her clients, and empowering them to take unprecedented action toward the future they want to create for themselves and for others.

With that in mind, I set about creating a logo for Jane Perry Coaching that would communicate freedom, joy, energy, and natural and classic beauty.

  • Freedom and joy are suggested by the group of people standing together with arms raised in elation.
  • Energy is seen in the people gushing out from a central point and growing—almost like a fountain.
  • Natural beauty is illustrated through the negative space creating the appearance of a flower placed on a surface.
  • Classic beauty is hinted at through the use of the classically styled font Trajan Pro.